Against the backdrop of a complex international environment and circumstances across the Taiwan Strait, the 17th Straits Forum — a platform for cross-Strait grassroots exchange — opened as scheduled on June 15, 2025 in east China's Fujian Province. The event reaffirms that people on both sides of the Strait are one family — all are Chinese, and ought to maintain frequent exchange, grow closer, communicate heartily and pursue common development. This picture taken on Sept. 16, 2024 shows a view of Fujian's Pingtan County, the closest place on the mainland to Taiwan.

The Shanhaiguan Museum of the Great Wall of China opened to the public in the city of Qinhuangdao, north China's Hebei Province, on June 15, 2025. The museum is dedicated to safeguarding and sharing the heritage of the Great Wall, to advancing its global reach through cultural programs, and to promoting academic cooperation and digital displays. This picture taken on July 3, 2025 shows the Jinshanling section of the Great Wall in Hebei Province shrouded in a sea of clouds.

Riding the wave of digitization and creative innovation, China is seeing a surge in culture-driven tourism, where traditional elements are being revitalized through films, live performances and immersive technological experiences. According to a recent China Tourism Academy survey, travelers show growing interest in cultural activities: Nearly 29.2% of respondents prioritize cultural experiences in their itineraries, while 78.3% express general enthusiasm for such engagements during trips. This picture taken on June 10, 2025 shows a traditional-style performance at the Dongpo Old Wharf — China's first immersive cultural block themed around famous Song Dynasty (960–1279) poet Su Dongpo — in Haikou, south China's Hainan Province.