On April 11, 2025, the Tech4Good Global Competition was held in Shenzhen, south China's Guangdong Province. Launched by China's tech giant Huawei in 2021, it is a startup project competition designed to raise students' awareness of local sustainable development challenges while embracing the latest digital trends, with the goal of developing technically and commercially viable solutions to address social issues. A total of 12 teams from around the world participated, with the Ethiopian team winning the gold award with an AI-powered livestock health platform for early disease detection and better veterinary care. Recently, China News Release conducted an exclusive interview with Prof. Dr. Anabel Prinzessin von Preußen-Ternès von Hattburg, CEO of Sustain Plus, who served as a distinguished jury member for the competition. Prof. Dr. Anabel Ternès von Hattburg is a futurist, TEDx speaker, bestselling author, and founder of sustainable startups. She actively serves on multiple committees and boards, driving initiatives in environmental conservation, sustainable development and systemic innovation.

China News Release: Have you ever been to China before? Please share some interesting stories about you and China or Chinese culture.

Prof. Dr. Anabel Ternes von Hattburg: Yes, I've been to China many times. My fascination with the country began in early childhood. I remember traveling to Beijing with my father during a Christmas in the 1980s. As a German Communist deeply passionate about Chinese culture and traditions, he often brought Chinese books back home. The very first Chinese book I owned — written entirely in Chinese — was about a brave boy who trekked hundreds of kilometers along the Great Wall of China to deliver a precious gift to his grandmother. Even though I couldn't read the text, I studied every picture with deep fascination.