Foreign Jingpiao, or Jingdezhen drifters.

Jingdezhen, known as Changnan, is where the English word "china," meaning porcelain, originates. By leveraging its cultural heritage and unique resources, Jingdezhen tells the 1,700-odd years of history of producing high-quality porcelain.

In May 2019, President Xi Jinping made an inspection tour of Jiangxi, during which he proposed building a national ceramic culture inheritance and innovation pilot zone in Jingdezhen and creating a new platform for foreign cultural exchanges. In alignment with this vision, the Jingdezhen Municipal Integrated Media Center has focused on international communication of ceramic culture through four aspects, contributing media strength to establishing Jingdezhen as a new platform for foreign cultural exchanges.

Creating a brand. By utilizing national image promotion platforms like "Experience China" and "China Today," we have made continuous innovation and created an international cultural exchange brand, "Porcelain Journey Along Silk Road," entering countries such as Germany, South Africa, Greece, Denmark, Croatia and France, helping to shape the international identity of Jingdezhen as the "Millennium Porcelain Capital."