A stage photo of the "Xinjiang Is a Good Place" event.

In 2013, when President Xi Jinping proposed the Belt and Road Initiative, Xinjiang in northwest China transformed from a relatively remote frontier into a key player in China's westward opening-up. The state-owned Xinjiang Pomegranate Integrated Media Information Technology Co., Ltd. lost no time to capitalize on this strategic position to explore innovative practices and development pathways for international communication in Central Asia, fostering a deeper understanding of Xinjiang and China at large.

First, providing multi-dimensional foreign affairs service guarantees. Leveraging its technological strengths, the company has assisted the Xinjiang Foreign Affairs Office in successfully hosting over 60 video exchange meetings, over 120 Xinjiang-themed press conferences, and more than 180 foreign affairs activities, which have been filmed, recorded, and edited into a series of micro videos. To date, over 60 activities have been recorded, with more than 150 short videos produced and distributed. Additionally, over 120 comments from international friends have been translated into English, Russian, Arabic, and other languages and shared on major global media platforms, effectively narrating Xinjiang's story in the new era.