Bianyifang chefs slice Peking ducks on Feb. 15, 2022. Founded in 1416, Bianyifang is one of the oldest restaurants in Beijing, famous for its specialty Peking duck. It keeps the tradition of roasting ducks in a closed oven, in contrast to hanging the duck in an open oven above a fruitwood fire. [Photo/VCG]

China will further unleash the vitality of its time-honored brands amid efforts to boost consumption, said the Ministry of Commerce at a press conference on February 1, 2023.

China currently has 1,128 national-level and 3,277 local-level time-honored brands; 701 national-level brands have been in existence for over a century, according to Sheng Qiuping, vice minister of commerce.