The Chinese tech giant Tencent has incorporated "benevolence" into its corporate culture over its 24-year growth. From 2007, when Tencent Charity Foundation was officially registered with the Ministry of Civil Affairs of China, to 2015, when Tencent initiated the internet public welfare event "99 Giving Day," and then to 2021, when it set up the Sustainable Social Value Organization (SSV), Tencent and the whole internet industry have been giving back every step of the way.

The past decade has also seen a brand-new charity eco-landscape marked by "internet + charity" taking shape. As the "Step for Love" campaign ushers in the era of all for public welfare, people realize that everyone can participate in charity. Besides, when applied in the modern charity industry, digital technologies are channeling solutions to "challenges" such as education in mountainous areas, poverty alleviation, elderly care and biodiversity conservation. Public welfare has extended the reach of love and brought warmth to more people.

'Walking can do good deeds!'

Yang Guangqian, 69, lives in Qujing, Yunnan Province. Yang is old, but he insists on walking outdoors. One day, he was told that on the "Tencent Charity" applet, he could turn the steps he walks every day into donations in support of public welfare. From then on, Yang got even more motivated to walk. During his 3-plus years of applet use, he donated over 30 million steps, ranking among the top contributors.