Long Yuxiang

As the executive chairman of the China International Culture Communication Center (CICCC), Long Yuxiang is lean-faced, steely-eyed and elegant in his dealings with people. For 30 years, he has used culture as a bond to make friends with dignitaries from 130 odd countries and regions, building a bridge to spread Chinese culture therein. Recently, China News Release interviewed Long.

Chinese culture goes global: The beauty of China has won numerous fans

In June 2016, an exhibition of Chinese painting and calligraphy covering landscapes, figures and birds was held at the Central House of Artists in Moscow, the capital of Russia, with many visitors, making the exhibition hall bustling with activity.

In February 2019, the Grand Rex in Paris, France, was packed with people, and the atmosphere climaxed when the song I Love You, China was sung.